HOLLYWOOD ENCORE DISPOSABLE CAMERA
1940s


This is not a Kodak product but it is an interesting piece of photographic history, an early example of a one-time-use or "disposable" camera, made years before this sort of camera became wildly popular in the latter part of the 20th century. Made of cardboard with a wooden core, the outside cover is printed with simulated leatherette to resemble a box camera. It measures only 5" x 2-1/2" x 3-1/2".

Made in the 1940s by the Encore Camera Company, the Hollywood Camera was very rudimentary. The viewfinder consists of a flat metal pull-up piece with an eye-hole at the rear, and a square-shaped bent wire at the front to frame the image. There are no aperture or focus options – just point and shoot. The camera came factory loaded with a 12-exposure roll of film. After taking the pictures the user would insert $1.25 through a slot in the bottom, then write their address on the label and affix a 9c postage stamp to mail it back to the company to remove and process the film. The lens and shutter mechanisms were recycled into a new camera, just as with the disposables of the 1990s. This camera was only partially used, with the film now advanced to #8.




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